FAIRY MAGIC

Fairy Magic License is owned by my Leahs family business Studio Kids and sold through Target Australia for 15 years. 

In 2018 Leah Betts and Sophie Cachia launched and online exclusive range.

THE IDEA:

Bringing magic and luxury into each little wardrobe

THE SUCCESS: 

• Sold annually throughout major Australian retailers with more than 250,000 dresses sold by Studio Kids for Target.
• Launching an online division with influencer Sophie Cachia.
• 13K Instagram followers.