BUILDING BRANDS THAT LAST
About
“How you execute your idea, is the secret to success."
Leah Betts is an accomplished entrepreneur, distinguished brand innovator and a creative force who is dedicated to building brands that last. With over 20 years of expertise in manufacturing, design, product development and supply chain management, Leah develops products that are fit for market and set for commercial success and thrives on the challenge of building a new business from the ground up.
Work With Us
“The idea is just the first step before the leap."
Leahs devoted brand and product teams possess a remarkable ability to breathe life into innovative ideas. They have a proven formula that is applicable across a range of industries, as they work to create products we know and trust. With a complete, in-house team, that includes staff in quality assurance, marketing, distribution, production and import, every skillset is expertly covered.
Our Road Map
“This really is the beginning- we work on defining your audience to identify your target market, and understand what makes them tick. We then form ideas and concepts, then build a strategy. This is how we really ‘discover’ your brand.” Leah Betts.
STEP 1: Brand Development
Define your audience
Develop a strategy
Branding and website
Design products
STEP 2: Product Creation
Design
Ethical manufacturing
Quality control
Production
Packaging
STEP 3: Brand Management
Website update
Marketing
Distribution
Customer service
Your Idea executed by us.
Mentoring
"Surround yourself with like-minded people, enjoy your work, continue to learn, be happy, embrace the journey, and be kind.” Leah Betts.
MENTORING
Transformative business advise has the power to revolutionise and expedite your business’s growth. Leah now offers mentoring sessions to help, support and empower people as they progress their business.
HOW IT WORKS
Using her expertise, Leah will guide you on how to transform your product into a commercially viable entity. She’ll optimise its market appeal, ensuring it sells successfully through carefully chosen e-commerce channels. Leah will elevate your overall strategy with her secret spice: the power of vision.
Speaking and Podcasts
“What you think, you become, What you feel, you attract. What you imagine, you create.” Buddha
Leah is a natural and relatable storyteller who connects instantly with people by sharing the ups and downs of her life and career with honesty and humour.
There is an undeniable authenticity to her approach, as Leah wholeheartedly embraces her true self. Her talks are designed to leave audiences empowered and inspired to dream big and set goals, as she shares her practical tips and tricks to make goals achievable.
Our Brands
CACHIA
CACHIA was launched in 2017 by media personality Sophie Cachia and entrepreneur Leah Betts. Our focus is to keep up with the latest trends, our custom designs are fun and fresh and will always keep you surprised. We source the highest quality fabrics to keep you #comfywithCACHIA at an affordable price point.
THE IDEA:
Produce high quality sleepwear at an affordable price point. Outgoing fun designs.
THE SUCCESS:
- Over 500,000 orders sent
- Over 760,000 units sold
- Average 89% customer return rate
- Over 195,000 followers on Instagram
Studio Play
Studio Play is part of the Studio Kids Group, where our aim is to change the face of childcare and create lasting positive change in the industry. Founded by Rhonda Betts, Leah Betts and Monteath, Studioplay’s range of products enriches children’s younger years and promotes learning through play.
THE IDEA:
Supplying childcare centres with innovative products never seen in the industry before.
THE SUCCESS:
- Approved supplier to major childcare groups including, G8 Education, Goodstart and Affinity Education
- Sold internationally through leading industry catalogue TTS
- Sold Australia wide to 12,000 childcare centres
Tan-Off
Tan Off is the original tan removal mitt founded by Leah Betts and Suzie Betts in 2010.
THE IDEA:
Produce the very first tan removal mitt on the market.
THE SUCCESS:
- Sold through Chemist Warehouse nation-wide.
- 50K units sold online worldwide in 2018.
- Cult following (and frequently copied!).
- Highly reviewed. 13 years old, still a segment leader.
Fairy Magic
Fairy Magic License is owned by my Leah's family business Studio Kids and has sold through Target Australia for 15 years.
In 2018 Leah Betts and Sophie Cachia launched and online exclusive range.
THE IDEA:
Bringing magic and luxury into each little wardrobe
THE SUCCESS:
- Sold annually throughout major Australian retailers with more than 250,000 dresses sold by Studio Kids for Target.
- Launching an online division with influencer Sophie Cachia.
- 13K Instagram followers.
MY JOURNEY
“To make living itself an art, that is the goal.” Henry Miller
My official career started in 2001, however, my love for fashion and business stems from my upbringing. Growing up in fashion houses where my Mum worked before she owned Studio Kids, I remember playing hide and seek in fabric rolls and drawing with the designers on the cutting tables and learning to sew in the machine rooms. I started formally working for my Mum (Rhonda Betts) when I started Uni, and this is where I learned the foundations of business. We still work together today.
Rather than telling you my career journey in words, I thought I would show you through photos - from where I started working at Studio Kids, to building brands with my mother and other business partners. Welcome to my gallery of photos documenting the journey of my life and career, spanning various brands, capturing both highs and lows - from mistakes and failures to moments of triumph and success that reflect my growth and experiences over the years.
Leah x
CONTACT
"little girls with dreams become women with vision" - Scarlett Curtis
It all begins with an idea. The way you tell your story online can make all the difference.
Contact Us
BUILDING BRANDS THAT LAST
7/11-15 Rocklea Dr,
Port Melbourne VIC 320